If there’s one thing you might more than likely guess by every one of my recent write-ups around automotive YouTubers, it’s that…I watch a lot of YouTube. I’m constantly on the lookout for entertaining automobile networks to watch, and one of them that I recently came throughout is called “ChrisFix”. In a nutshell, it’s around a male called Chris that fixes cars.
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But there’s a lot more to it than that. As I eluded to in my post around the goonzquad brothers, I’m not right into DYI auto repair. At all. However, I am totally right into entertaining automotive content, and also Chris is one of the most entertaining mechanics I’ve ever before come throughout. Not just on YouTube, however in genuine life too.
Heck – just last night I sat dvery own to watch his latest video around replacing a water pump on his dad‘s Jaguar from beginning to finish. Never before in my life have actually I ever wanted to do something choose that on my very own. Not only that, it blows my mind that I actually sat through the entire 14 minute video feeling entertained. Chris is a grasp presenter of complicated information, which is also more superior because he’s so young and also relatively inskilled in the organization civilization.
Evaluating the success of ChrisFix
The truth that Chris has been able to capture the attention of viewers choose me (who have actually absolutely no interest in vehicle repair) is fascinating. What’s even even more impressive is the fact that each and eexceptionally one of his videos gets countless views.
For example, that water pump replacement video I pointed out above had 1 million views in a tiny over 48 hours. Think around that.
If I were to create a video explaining how to relocation the water pump in my 2012 Mustang GT, it would acquire 15 views. Tops. And I don’t intend just the first 24 hrs. That’s likely the life time viewership I would gain for such an effort.
How is Chris able to pull off such a enormous viewership numbers on reasonably dry content? Tright here are rather a couple of methods actually, past simply being able to present information clearly. Let’s take a deeper dive right into 6 of the points that have made ChrisFix a massive success. Keep in mind that every one of these points can be replicated by anybody with most determination and time.
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1. Good videography is the backbamong the ChrisFix YouTube channel
I’ve watched a lot of tutorial videos on YouTumore than the years, if there’s one thing that 99% of them have actually in common, it’s the indevelopment isn’t shown as plainly as essential. It’s exceptionally obvious that Chris takes the moment to plan each shoot.
For example, he shoots through a full-size DSLR camera as much as feasible through LED lights such as these (on Amazon) to make things incredibly bideal. Not just that, he takes the moment to location the video camera solved place as a lot is feasible (which significantly enhances the viewing experience).
If there’s one thing that I can’t stand when watching YouTube videos, it’s as soon as the perchild holding the camera whips it approximately through no consideration of being smooth and also continual. It’s literally nauseating. TJ Hunt and also thestradguy are notorious for this.
By taking the time to arrangement out each shot for the optimum viewing angle, ChrisFix is leaps and also bounds over the competition.
2. First perchild perspective means that his channel is around the content – not him
Tright here are many points that fascinate me around the ChrisFix YouTube channel, and among them is the truth that he never before shows his challenge. Yeah, we’ve watched a glimpse or two in a window reflection, yet he’s never provided us the complete Monty (so to speak).
Strapping the video camera to his head and also offering us an initial person perspective of what he’s doing is absolutely perfect for these kinds of automotive tutorial videos. It reflects us exactly what he is seeing, which makes us more prepared through what to intend if and as soon as we attempt the same procedures on our very own cars. It’s genius actually.
If you’re curious regarding just how Chris is able to film his videos through a video camera on his head, it’s a lot less complicated than you could think. He shoots those portions through a GoPro, together with an adjusteady head attachment such as this one (from Amazon). I’ve used this particular attachment while filming cycling videos in the past and also it functions perfectly.
And unpertained to the success of this channel, I personally uncover it very amazing that he’s built up such a large audience without mirroring his confront. Not even once. However, he speaks exceptionally well and also his personality shines with in the means that he defines every little thing. Which leads me directly to my following point…
3. The success of the ChrisFix brand also is built about presenting the difficult as possible
Thinking ago on it, among the factors why I’m so fascinated through ChrisFix is the reality that I feel extremely urged and also influenced after watching among his videos. I’m generally that sort of male that feels stress and anxiety once it comes to somepoint as easy as replacing a automobile battery. Before watching any kind of of Chris’s videos, I honestly assumed that there would be no feasible way that I would be able to drop a transmission and also relocation a clutch on my own.
But after watching his 32-minute tutorial on exactly how to replace the clutch on an SN95 Mustang, I felt an overwhelming urge to go buy a collection of devices and also start wrenching on my very own car.
It was additionally at that precise moment that I felt kind of bad for offering my 1996 Mustang GT 2 years back. Chris’s masterful way of presenting facility information in a basic to digest method confirmed me exactly how basic it wregarding get in tbelow and also make repairs of my own.
Chris is a normally gifted speaker, which doesn’t come straightforward for most people. I totally admit that I’m damaging on video camera and I regularly find it tough to acquire the words out (inspect out my own channel if you don’t think me). But Chris is able to describe the many complicated points effortlessly in a way that prefer also finish dolts me can understand.
Not just that, his tamong voice is extremely encouraging and inspiring. This has the result of drawing people in to his personality, and the outcome of that is a massive subscriber count. If you’ve got a YouTube channel and you’re trying to develop an audience for it, it helps immensely to be as encouraging and motivating as you can.
The ChrisFix YouTube channel is all about giving normal human being favor me the confidence to gain under the hood of their very own car. As far as I’m pertained to, the vehicle repairs are secondary.
4. Chris has actually prrange that you don’t must upload eincredibly day to be a success on YouTube
I’m presently juggling three various YouTube networks at the moment (consisting of carolannpeacock.com), and also I spend many time trying to number out exactly how to finest construct an audience for each one. Most of the gurus say that frequency is the many essential thing, and if you’re not uploading eexceptionally day you’re never going to succeed. Bull crap.
The ChrisFix YouTube channel is a perfect instance of quality over amount. At the moment of this posting, Chris is uploading at a price of about as soon as a month. This is completely understandable considering exactly how affiliated his tutorial videos are. However, these videos are not so complex that they take a month to shoot and also modify. Probably a week at the the majority of when you element in the following:Coming up through the ideaPlanning the entire video shootWriting the scriptOrdering the partsFilmingEditing
Chris’s videos are incredibly complex, no doubt. However, if he was doing this permanent I’d imagine that he’d be able to carry out at leastern 3 of these tutorial videos a month. However, at the price of simply one video a month at the moment, he’s obviously not doing this full time.
This part-time technique is still working rather well for him, as he’s been able to repetitively prosper his channel by 100,000 subscribers every month. And as I stated earlier, each and also eextremely one of his videos gets countless views – so she has certainly constructed a loyal fan base and also audience.
So what can we learn about this? If you’re an aspiring automotive YouTuber, it implies that high quality is always going to beat out quantity. Guys choose TJ Hunt and also superspeedersrob focus more on the quantity element, which doesn’t work-related also in my individual opinion. They simply spit out content day after day without placing hardly any type of effort into pesky things prefer quality video modifying and also a storyline.
Put all your effort into producing the a lot of amazing content you have the right to, and you will perform well. Guaranteed.
5. Evergreen content is vital for lasting success
Unlike many of the other automotive YouTubers I’ve created about freshly, the ChrisFix YouTube channel has actually one substantial advantage over every one of them: evergreen content. That implies that Chris is creating content that people will certainly actually search for (and will be trying to find over the long-term). For instance, let’s take a look at some of Adam LZ’s latest video titles:
Now, let’s take a look at some of ChrisFix’s latest video titles:
Notice how Chris’s content is actually stuff that people are going to form right into the search bar for years to come? Guys favor Adam and TJ Hunt are doing a enormous disbusiness to themselves by creating vague content that nobody will be able to find 6 months to a year from currently. Think about it. When was the last time you tried to find “my birthday request”? In contrast, I’m willing to bet that there’s a pretty good opportunity that you have searched for most tutorials over the years.
Because of this, the ChrisFix YouTube channel is going to proceed to thrive naturally with every one of the advantageous (evergreen) content that’s already been posted. Unlike many kind of various other YouTubers that have painted themselves right into a corner by needing to short article content eincredibly day to continue to be relevant…
It’s all around functioning smarter and not harder
Never before in a million years would certainly I have thought that I would think about vehicle repair videos as “entertainment”. The goonzquad brothers coaxed me to dip my toes into those waters, yet it was ChrisFix that push me into the deep finish.
Just to clarify, “entertaining” more than likely isn’t the best word to explain Chris. His superpower is being very articulate and having the ability to describe complicated procedures in the easiest method. And tright here something oddly addictive about that.
The ideal means I have the right to explain it is choose flipping through the networks on TV late at night and you find yourself being fixated on an infomercial about adult diapers through a charismatic host. An entertaining personality is one thing, yet having the ability to take a dry topic and make it sound interesting, fun, and simple is another.
As far as I’m involved, Chris is going to go exceptionally far in life. Whether he chooses to proceed with the ChrisFix brand also, or go after a various direction, he has actually the personality and also presentation abilities to be effective in anything that he does.
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Speaking of which (and entirely off-topic): did you know that Chris checked out institution for both marine biology and also culinary training? That alone have to tell you whatever you must know around just how talented and educated this child is. As lengthy as he continues with his YouTube channel, we are going to be entertained and educated for a long time to come.