Every country, every community are strongly tied together by an intricate tapestry of individual values, norms and a specific history, so to understand their culture is to understand them. Speaking to a person in a way which is sensitive to their own distinct, unique culture enables a brand to not only elicit the intended emotional response through branded communications, but also shows that the brand can be trusted to understand their consumer.

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Culture and its impact on the communities it was born of is a beautiful, multifaceted entity which gives strength, identity and purpose to its people, and these culture quotes explore the reasons why we emphasise obtaining a true insight into the cultures we help brands to speak to.

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“Culture is the name for what people are interested in, their thoughts, their models,

the books they read and the speeches they hear” by Walter Lippmann.

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“The beauty of the world lies in the diversity of its people.”

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“Culture is the arts elevated to a set of beliefs” by Thomas Wolfe.

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“Strength lies in differences, not in similarities” by Stephen R. Covey.

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“Never judge someone by the way he looks or a book by the way it’s covered; For inside those tattered pages, there’s a lot to be discovered” by Stephen Cosgrove.

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“One of the greatest regrets in life is being what others would want you to be,

rather than being yourself” by Shannon L. Alder.

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“The crucial differences which distinguish human societies and human beings

are not biological. They are cultural.” by Ruth Benedict.

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“Cultural differences should not separate us from each other,

but rather cultural diversity brings a collective strength that can benefit all of humanity” by Robert Alan.

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“You don’t have to burn books to destroy a culture.

Just get people to stop reading them.” by Ray Bradbury.

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“Culture is a way of coping with the world by defining it in detail.” by Malcolm Bradbury.

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“A nation’s culture resides in the hearts and in the soul of its people” by Mahatma Gandhi.

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We may have different religions, different languages, different colored skin,

but we all belong to one human race” by Kofi Annan.

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“Difference is of the essence of humanity. Difference is an accident of birth and it should thereforenever be the source of hatred or conflict. The answer to difference is to respect it. Therein lies amost fundamental principle of peace: respect for diversity.” by John Hume.

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“Every man’s ability may be strengthened or increased by culture” by John Abbot.

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If we are to preserve culture we must continue to create it” by Johan Huizinga.

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“Keep your language. Love its sounds, its modulation, its rhythm.

But try to march together with men of different languages,

remote from your own, who wish like you for a more just and human world.” by Hélder Câmara.

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“Traditions are the guideposts driven deep in our subconscious minds.

The most powerful ones are those we can’t even describe, aren’t even aware of” by Ellen Goodman.

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“Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle.

This is why any authentic creation is a gift to the future” by Albert Camus.

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“We seldom realize, for example that our most private thoughts and emotions are not actually our own.

For we think in terms of languages and images which we did not invent,

but which were given to us by our society” by Alam W. Watts.

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When we become the transcreation partner of a brand, we ensure that all our services have deep roots in the culture of each target market. Our project managers connect with a network of in-house language specialists who become their trusted knowledge-base to ensure all assets are produced with a true understanding of the market’s consumer mindset.