One the the many iconic TV commercials i remember seeing as a boy was that one in which the blonde lady sings about how she can bring home the bacon, fried food it increase in a pan, and never, ever, ever before let girlfriend forget she a man. Seriously. Those are the actual lyrics. The year to be 1980. And also I quiet remember the commercial every these years later, not due to the fact that it to be such a an excellent ad (truthfully, I needed a rapid Google find to repeat me it to be for Enjoli perfume), but because even at seven years old, ns think i knew the entirety thing to be a full crockpot the shit.
You are watching: I can bring home the bacon fry it up in a pan
Obviously this ad wasn’t simply selling perfume. It was selling the You-Can-Have-It-All way of living to a brand-new generation of females who had actually previously been shut out of significant positions in ~ corporate America and who were greatly relegated come the residential realm. However thanks to the Women’s Lib movement of the 1970s, currently BOTH realms were open up to women. At the very same time. This advertisement was an ext than just a commercial; it to be a authorize of the times.
The fine folks at the currently defunct Charles that the Ritz firm were do the efforts to attach their product to the now defunct idea that it’s a breeze for any type of woman to it is in a effective professional, a doting wife, an attentive mother, a gourmet cook, a meticulous homemaker, and also a satin gown attract sex kitten – all at the same time.
Here is what the ad was really saying:
I can bring home the bacon.
(Nice double entendre, Enjoli.) The first definition of words bacon in this heat is obviously money. But perhaps, this line would have actually been an ext accurate had actually it said, “I can bring home 73% that the exact same bacon girlfriend can lug home – also though I worked just as tough for my bacon together you did because that yours.”
The second ‘entendre’ of words bacon here is actual bacon. The article being, “Yes, dear, I’ll avoid at the market on my means home from work and also pick you up part bacon.”
Fry it up in a Pan.
The point here is clear: the bacon ain’t walking to cook itself.
And never, ever, ever let friend forget you a man.
“After I’ve worked all day, shopped, cooked, cleaned up, and also read the children a bedtime story, yes nothing I’d rather do than spray on part atomized pheromones (aka, Enjoli), slip into that Some prefer It warm white satin number I have lying around and also rock your world.”
Enjoli. The 8 hour perfume for the 24 hour woman.
This is the official tagline the the commercial. Probably it’s just me, yet the subtext below seems to it is in something much more subversive. There seems to be an implied threat here: You want it all, sweetheart? Well, right here it every is. Be careful what you wish for.
If this commercial to be to be upgrade for today’s world, ns think it would certainly go something more like this.
Same jazzy woman’s voice singing:
You can lug home the bacon (but nothing forget to grab a gallon of milk and also some greek yogurt ~ above your means home).
Fry it increase in a pan (or microwave it, ns don’t treatment –I’m not eating that shit. Ns ordering sushi.).
And ok never, ever, ever before let friend forget the you’re a man… v a pre-disposition for arterial sclerosis, so sluggish down on that bacon. And for the love the pete, would certainly you do some crunches as soon as in a while?
The tagline would likewise need to be readjusted because clearly this is currently an ad for bacon. Or The American heart Association. Or probably sushi. But in any type of case, it is no much longer an advertisement promoting the idea that women have the right to Have the All. And also thank goodness because that that. Us all recognize that if women can have it all, us really don’t desire it all. We desire to separation it. Fine cook. Friend clean. Fine fold. You put away. Us won’t let friend forget you a man, if you gain up with the children in the morning. Ours trail-blazing, bacon-frying, Enjoli-wearing mothers taught us that while having actually it every is a pretty idea, the truth is fraught v boobie traps. (Oh, yes. Pun intended.) and also the load is lighter when shared.
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Of course, TV ads this particular day don’t really have actually the affect they as soon as did anyway. Many thanks to DVRs, many seven year old children, rather than ponder the sociological ramifications of a quasi-feminist-while-being-actually-misogynistic perfume ad, are more likely to ask the far more concrete question, “Mommy, those a commercial?”
For a more serious analysis of the Enjoli commercial, examine out Jennifer Ludden’s piece on NPR.