On October 30, 2002, brand-new York jets head coach Herman Edwards take it the podium for his usual mid-week push conference through the media, probably unaware that he was about to unleash the soundbite that would forever define him. Edwards\" team was in a negative way, a season to be going down the drain, and it was up to the coach to deliver a message.

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Boy, did that ever.

\"You beat to win the GAME\" would specify Edwards much more than anything else -- more than a 10-year career as a defensive back that included a Super key appearance and also the fumble recovery that sparked the \"Miracle in ~ the Meadowlands,\" an ext than a an unified eight years together the head coach that the Jets and Kansas City Chiefs, and more than his existing position as an analyst because that ESPN.

\"It to be said and also intended this way, and also it wasn\"t intended for a commercial,\" Edwards called a Houston radio terminal in February about the definition of the phrase. \"You have an obligation as a player -- as an athlete at any kind of level -- and it doesn\"t matter what sport it is. As soon as you authorize on, you authorize on. Friend prepare the week to go win. I don\"t care about your schedule, or how many human being got pains -- it doesn\"t matter. You owe it to the civilization in the building and also guys in the huddle to prepare you yourself to win. That\"s the most vital thing that week. Mine dad remained in the company for 27 years. He supplied to call me, \"It\"s not around tomorrow -- it\"s around today. What room you walking to perform today a tiny bit far better than what you did yesterday?\"

\"Don\"t call me around tomorrow! i don\"t desire to hear about tomorrow!\"


I asked Battista if this was comparable to what former brand-new York Giants head coach Jim Fassel did once he ceded his well known \"shoving mine chips come the facility of the table\" speech, and also she concurred. Fassel claimed that in November of 2000, and the Giants checked out the super Bowl the year.

\"Exactly -- whereby it to be clear that he to be coming in v a predetermined message. Ns assume that he knew he had actually to provide some kind of message, and also he was wait for one opening.\"

The quote didn\"t seem prefer a big deal at the time -- at the very least not come the reporters top top duty. That was just one more day v a highly quotable coach.

\"We were just sitting there, and I to be a consistent beat writer then, for this reason he was communicating with every one of us, as he always did. Herm\"s push conferences to be not simply Herm standing increase there, transferring the address --they were pretty interactive. Honestly, i don\"t even remember what the following question was; I simply remember the the press conference wound up, and we all said, \"Okay -- ns guess we have our story today!\"\"

Interestingly enough, Battista didn\"t even use the famous quote in her story, which ran the next day -- \"You play to win the GAME!!!\" didn\"t really catch fire until it hit the airwaves, What Battista caught, however, was a coach an extremely much compelled to tell his players the they were no out that the race, no matter exactly how dismal points may have actually looked at the time.

\"There is no case so dire it would certainly make jet Coach Herman Edwards curse,\" she wrote. \"But come Edwards, \"quit\" is a four-letter word, and also when he was asked this particular day if over there were any kind of risk that the Jets giving up together the season spirals toward disaster, he reacted with more anger than he had previously shown publicly in his season and a half as head coach.\"

\"\"Oh no, they\"re no going to do that,\"\" said. \"\"Not on my watch. It\"s inexcusable. Don\"t also think around it. It\"s referred to as being a professional. They\"re walk to execute that.\"\"

If they are not professional, Edwards said, \"\"coaches, players, management, anybody, climate they must go what else.\"\"

He added: \"\"They\"re going to command themselves the way. As soon as I check out they don\"t, everybody will know around that. I will make that decision. That\"s unthinkable for me to even think that.\"\"

\"\"That\"s unthinkable come me, the you have an possibility in your lifetime to it is in a professional, the you would certainly think around quitting. Friend don\"t stop in carolannpeacock.com. Girlfriend retire. Friend don\"t acquire to quit. It\"s no an option. Ns don\"t have to relay it come them. They know who your coach is. They know they\"ve got no choice. As soon as you lose, people start assuming they quit. This team ain\"t law that. Retirement? Yes. Quitting? No. You don\"t carry out that in carolannpeacock.com. It\"s ridiculous.\"\"

Those who assumed it to be ridiculous the the Jets could somehow rebound indigenous that damaging start were around to get an education and learning in the worth of Edwards\" motivation. The jets finished the 2002 season through a 7-2 run, to win the Indianapolis Colts in the wild-card ring of the playoffs, and lost come the Oakland Raiders in the divisional frame. That was one of the couple of cases in recent memory wherein a team\"s drastic turnaround have the right to be tied to one details quote -- even if it is intended or not.

Despite what the tone of the quote may have actually some thinking, Battista told me that Edwards constantly got along well through the media extending the Jets, and went out of his way to do their jobs easier.

\"The entirety time he to be there, he and his staff were really open up and accessible to us,\" she said. \"To their credit, they constantly tried come educate united state on football. As soon as things walk wrong, the coordinators would come in and explain things. We were permitted to watch whole practices once Herm to be there, which as you know, is totally foreign . His relationship with the media was always really good, and an extremely open. Castle would perform things prefer come in and show us film -- no from that video game week, but before the season -- and also educate us around the Cover-2 defense, and also things prefer that.

\"Their mindset seemed come be that the an ext we knew around football, the much more accurately we could cover the team, i m sorry is true. Ns wish more people thought that way.\"

Battista remembers no specific response from her colleagues after ~ the presser, but she recalled that Edwards did receive a bit of autumn from his most vital boss.

\"Herm called me much later that as soon as he acquired home the day, his mam asked him, \"Were you yelling in ~ Judy?\" and also his response was, \"Oh, Judy knew what ns was doing.\"\"

Did she mean the quote to have the foot it\"s had?

\"No! How could you intend that? simply sitting there, you definitely didn\"t intend that they were going to the playoffs the year. And also that\"s what offered it much more life. If they\"d finished 7-9 and not gone to the playoffs, would certainly he have ever before heard the this again? ns think no -- it would have been a one-time thing. You might have never ever imagined that it would be ~ above a beer commercial and also all that. No way.\"

Edwards and also Battista still converse quite frequently, and also the former coach is still a compelling resource of football information.

\"I talked to him this week, because that a story I\"m working on -- naught to carry out with this. I talk to him every couple of weeks, probably. Since as friend know, that does the totality analyst thing, therefore he\"s really up top top the game. I constantly like that he can provide you a view not just as a previous coach, but as a former player -- the still has actually insight into exactly how players think.

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\"And together you have seen, he\"s really quotable.\"

There\"s no doubt around that. And also from the day forward, the possibilities were good that any team spring to go from worst to very first would hear \"You play to success the GAME!!!\" in ~ some point in time.

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