Drake"s "Hotline Bling" didn"t just debut on Apple Music, it was financed by the technology goliath as its first attempt at original video content. According to Recode, the James Turrell-motivated clip, which spawned countless memes and also even a Super Bowl ad, was the opening salvo of a larger arrangement by Apple not to end up being a Netflix-favor content creator but to market somepoint else dear to its heart: Apple Music.

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The report states that Apple is financing occasional original content, like Drake"s "Bling" and also Taylor Swift"s 1989 World Tour Live, in order to promote or "extfinish Apple Music," which has 11 million passist customers at latest count. With a music video and also a tour film under its belt, Apple"s following job is an original scripted series starring one of its own execs, Dr. Dre. According to The Hollylumber Reporter, the six-episode series called Vital Signs will roll out overall, most likely with Apple Music and possiblyApple TV.

Dr. Dre Filming Apple"s First Scripted Television Series

Artists Mentioned

Brian Eno

Dr. Dre

Idris Elba

Killer Mike

Taylor Swift

So, rather than getting into the TV biz prefer Netflix and Amazon has actually --i.e., producing countless originals to compliment bundles of third-party content--Apple shows up to check out video as a method to attract subscribers to its streaming music organization. Becauseas Recode defines, "offering the occasional TV present to consumers or other networks isn"t a actual service for a firm Apple"s size."


Apple is sponsoring the exhilittle bit that serves as the design template for this year"s Met Gala, so it"s not surpclimbing that the music-loving company will provide the soundtrack. Titled "Manus x Machina: Fashion in an Era of Technology," the exhilittle bit opens May 5 (complying with the star-studded Met Gala 3 days earlier) but was preperceived Monday (Feb. 15) at the Metropolitan Museum of Art"s Anna Wintour Costume Center.

The show will certainly attribute 100-plus pieces of fashion, some made making use of new innovations like 3D printing, circular knitting, computer system modeling, laser cutting and ultrasonic welding (you shed us at 3D printing). "Manus x Machina" is being co-chaired by Wintour, actor Idris Elba, Taylor Swift and also Apple chief style officer Jony Ive. "Far from being mutually exclusive notions, we think that technology and also craft go hand in hand --a lot favor beauty and also utility --and end up being all the even more effective in combicountry," Ive shelp in a statement to The Verge.

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The exhibit"s curator, Anattracted Bolton, sassist at the presentation that Apple Music would be in charge of the acoustic experience for travellers. The group"soption of featured artist: ambient music grasp Brian Eno and, specifically, his 1978 release Music for Airports. "It was the initially album produced under the label and also coincidentally, was among the first albums featured under Apple"s Beats 1 Radio," Bolton said, according to OneWayEmpire.

Listen to Eno"s four-part masterpiece below:


It"s difficult to keep track of all the Apple Music commercials of current months, yet everyoneremembers the one featuring Mary J. Blige, Taraji P. Henkid and also Kerry Washington, which aired throughout the Emmys in September. Keeping with that awards design template, the trio changed Monday night in the time of the Grammys through an ad calling Apple Music the quintvital "Heartbreak Recoexceptionally Service." After Blige speaks of the power of Adele"s "Someone Like You" in helping you discover closure through an ex, Washington presses play on Lauryn Hill"s "Ex-Factor."

"That album gave me so much confidence, so much of a sense of myself. Music teaches you around how to feel," the Scandal star says. Henson picks up from tbelow, saying "There"s a song for everything. Theres a song for every minute in life." Cue Gloria Gaynor:

"It takes a lot of courage to wish a guy well..."Mary J.Blige, Kerry Washington & Taraji P. Henboy ??http://apple.co/itsnotmeitsyou

Posted by Apple Music on Thursday, February 11, 2016

Also on Monday partners-in-sound Apple Music and Sonos unveiled a brand-new minute-long ad featuring Killer Mike, Annie Clark (St. Vincent) and Matt Berninger of The National. In it the trio of critical darlings assault silence as the killer of creative thinking in their residences. "I do not favor silence in the home because it simply feels dead," says Mike. "Silence, that simply doesn"t feel favor an innovative location to me," Berninger adds. "Turning on music in your residence is almost prefer turning on the lights in your home," states Clark, that shows up to be relocating into a brand-new house in the ad. Shots of Apple Music"s interconfront and also Beats1 feature prominently throughout too. Watch: